More and more wineries are charging a tasting fee and it is understandable. I like their wine, I always buy at least one bottle unless the tasting fees are not applied towards the purchase. Why is it that some wineries allow the fee to apply towards a purchase while others do not?
Answer From Expert Roger Bohmrich MW
I would say that there are two general reasons that wineries charge a tasting fee: first, to offset the cost of the wine served and the overall tasting room expenses; second, to discourage those who go from winery to winery to drink as much wine as possible. I would think that a winery which does not permit the fee to be applied toward a purchase falls into the cost-saving category.
