Hello, I am in the early stages of doing research and planning a move to the Portland area to open a tasting room featuring an Oregon wine region's offerings. I am new to running my own business, but have 10+ years experience in management, inventory control and purchasing product. And I have a true passion for wine! My questions begin with start-up steps and how to go about recruiting wineries to feature in my tasting room, if I were to choose a region featuring multiple wineries vs. only one winery. I have ideas to make it a unique experience, just need to get an idea of capital needed etc. Thanks in advance! Nick
Answer From Expert Roger Bohmrich MW
Your concept sounds very interesting and rewarding for anyone who is passionate about wine. I’m sure it will help if you already have substantial knowledge of Oregon wines, since it will be easier if you are free to dedicate your energies to the challenges of starting up and managing the business. I would investigate competitors and visit tasting rooms (there are quite a few in downtown Newberg, for example). It appears you may need to think through the overall structure, which will give you a starting place in terms of financing. Will you need a bank loan or partners, or will the enterprise be self-financed? A cushion is a very wise idea as it may not be possible to be immediately profitable. Have you researched suitable locations, rents, and other basic details? You have a background in inventory control – always a key component – but don’t forget employees, renovations, foot traffic, parking, advertising, etc. There are legal issues you will need to tackle in terms of both company formation and the necessary licensing from the Oregon Liquor Control Commission (Oregon.gov/olcc). Since your model seems fairly straightforward, you can either try to do that yourself, or retain an attorney. The attorney’s fees may just buy peace of mind. Setting up an exclusive relationship with a single winery could limit your potential; a wider selection would, I think, attract more interest from consumers. Once you have a business plan, it would make sense to create a convincing marketing presentation to solicit winery participation. Best of luck in your new venture!
