The 7th Shanghai International Wine Challenge with a perfect end.June 2012, the 7th Shanghai International Wine Challenge (SIWC) was successfully held and ended. Nearly one thousand different wine brands were participated. After blind tasted by the experts from all over the world, 12 The Best, 24 Gold Medals, 68 Silver Medals and 148 Bronze Medals were awarded. Besides, the committee organized a visitor judge panel (local distributors and dealers) to have a simulated judging class with the experts. This helps the domestic wine industry to understand how SIWC works out. Most of the wine competitions are concentrated in the "Old World" wine. However, as the global economic integration, economic and cultural exchanges among the countries became increasingly frequent, the wine culture begins to develop and spread in Asia gradually by penetrating into the lives of ordinary people.Nevertheless, the intricacies of millions of wine brands and classification, become the new consumptive forces in Asia, especially consumers in China market is unable to distinguish the authenticity and merits of the wine. Therefore, organizing the most authoritative and fair International wine challenge becomes imperative and will be sought after between the consumers."Establishing a fair and impartial wine tasting competition mechanism is the basic goal of our contest. SIWC does not only provide benefit to more consumers, but also enhance the development of wine market in China." SIWC organizer introduces.Consequently, the competition system, judge panel and collection of wine samples of SIWC are on the same demand as IWC (London International Wine Challenge). In full accordance with internationally standard rules, refusing the commercial promotion of specific region or brand. SIWC organizes with completely impartiality, industry-wide and the principles of transparency has earned SIWC one of the most authoritative wine competition in Asia. For the competition system, SIWC adopt International blind tasting standard, including the conceal of wines origin, variety and vintage. The judges have to score on the smell, taste and color, to ensure the fairness and authority. In terms of SIWC, wine distributors can examine the pros and cons of their wineAs a non-profit International wine challenge, SIWC gains much respect by the China wine industry with nearly thousand of wine samples participated from the different parts of the world. Besides, lots of wine will be shown at the Waigaoqiao International Exhibition & Trading Center of Wine & Beverage free of charge and this provides a convenient platform to the domestic wine merchants to expand the business partnership with international wine producers. Ordinary consumers can also visit the wine center to appreciate or purchase. The wines show in wine center can be traced to ensure its authenticity, and originals.The intension of SIWC is not only helping consumers to identify the wine, but also to promote the China wine market with a healthy development. By taking part in SIWC, there is always some unknown wineries or brands emerged after being tasted and judged by the experts. That makes the buyers flocking. For those wine producers who want to start business in China, participation in SIWC, is lodging their products on the best platform to expand the market. According to some foreign wine producer's feedback, the honor of winners from SIWC realizes unexpected market effects, in both market price and volume of consumption with substantial growth in that year resulting in better profit to the dealers. "In fact, there are lots of outstanding qualified and affordable foreign wines, what we have to do is to help domestic consumers to identify, drink and enjoy the reasonable value wine." Mr. JIANG Qimin, General Manager of Shanghai Waigaoqiao International Trading Operating Center Co., Ltd. said.
