With more than seven thousand wineries in the country, it's becoming more important than ever for brands to strategivcally position themselves and align with certain lifestyles and niche markets. For wine, which crosses into almost any lifestyle you can think of, there are many opportunities.Take for example, the Hooker Cabernet Sauvignon by Lawer Family Wines. This wine is named after a rugby position, and comes in a hefty bottle that features a classy label that evokes images of family crests with the words "Rugby club" above it. Now, I wouldn't typically associate fine wine with rugby players, but sometimes first impressions aren't always the best ones. When I think of rugby, I might consider alcohol as closely aligned with the sport, but would probably pick a brand like Fosters beer to bring to a party of rugby players.But this wine is surprisingly good, and has won a Platinum medal for the 2010 vintage. It's a big, full-bodied cab that rings in at 15.4% on the alcohol scale. There's surprisingly little heat, and for a relatively young Cab, it's very approachable, with ripe, round flavors, soft tannins, and a lengthy mid-palate.So, if you know any rugby players and are want to get them a great gift, this might be an option. Or if you just want a great Cabernet. At just $32, it's a great value too.
Interested in learning more? Visit Lawer Family's Hooker Wine page.
