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Report From The Left Coast Or California Here I Am!

by Marlene Rossman

The climate is awesome, the scenery is great and the wines cannot be beat. And the wines are plentiful and available everywhere. The local category killer "pharmacy and health/beauty aids" chain, has a better selection of wine than some upscale wine shops in New York. From the huge supermarkets to the little corner bodegas, great wine is there for your drinking pleasure. California is the state where Two Buck Chuck became a household word and drink. Long story to short: A wine marketing pro who knew that there was a surplus of grapes got together with Trader Joe’s chain of quirky supermarkets and hatched the idea of selling passable wine for TWO bucks. Now, little old ladies (from Pasadena and elsewhere) are wheeling out cases of Two Buck Chuck (real name of brand; Charle...

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