A Webinar for individuals interested in switching careers to the Wine Business

Are you passionate about wine? Have you ever dreamed of turning your love for wine into a rewarding career? The wine business is a dynamic and growing sector, offering incredible opportunities in various fields—from vineyard management to marketing, from importation to hospitality. If you're considering a career change or looking for guidance on how to break into this fascinating world, our online course, “Jumpstart Your Career in the Wine Industry,” is designed for you.

What You’ll Learn

Our course is structured to give you a comprehensive overview of the wine industry and guide you through potential career paths, educational opportunities, and key trends shaping the sector.

1. The Wine Industry Overview

2. Careers in the Wine Industry

The wine sector offers diverse career paths with varying skill sets and salary ranges. This section will help you understand different professions, their earning potential, and what it takes to succeed in each role.

• Vineyard Management – Overseeing grape cultivation and vineyard operations
• Winemaking – Crafting wines through science and art
• Marketing & Communication – Branding, PR, and digital storytelling for wineries, importers, retailers or restaurants
• Administration & Operations – Running the business side of wineries and distributors
• Importing & Distribution – Connecting wineries with consumers through global logistics
• Retailing – Managing wine shops and curating selections
• Hospitality & Restaurants – Wine service, sommeliers, and food pairings

We will provide insights into salaries, job growth, and career prospects, so you can make informed decisions about your future.

3. Education and Certification Options

Depending on your desired career path, different levels of education and certification can help you get ahead. We’ll cover:

• University degrees in viticulture, oenology, and wine business
• Diplomas and professional certifications
• Short courses and specialized programs

4. Trends & Innovation in the Wine Industry